More and more it’s getting to be a service world. It’s not as much about the products anymore as it is about the service that is given with the product.
Over the past few months I decided to spend some time reminding myself of what I went through a few years ago, eating off the dollar menu. While there are many fast food chains I just cannot eat in anymore, here are results from those I do eat in.
If anyone from McDonald’s or Burger King gets to see this blog, maybe they will get an outside look at what I saw as a customer. I eat at these two so I can tell you what they are like from store to store. My other favorite place is Starbucks and I can tell you a lot about them from store to store.
On average when walking into a fast food place like Burger King (and with these the words “fast food” are not really accurate anymore), it takes close to 10 minutes from walking in the door to actually getting your food. McDonald’s is not far behind.
In downtown Irving where I live, the McDonald’s is one of the largest in the country and they are fast. On average from the time I walk in to the time I get my food it takes four minutes. And at this McDonald’s, when you visit the counter to order and pick up food, you are greeted with a smiling face.
The other day I was in a Burger King that moved really fast. (Maybe they knew what I was going to write about this week.) That surprised me. The young lady who was a manager jumped to help get the orders taken and processed while giving some supplies to someone from another Burger King. Then after each of us received our food, and there were no lines waiting, she walked around the dining area asking each of us how our experience was. I was impressed; this young lady took service to another level.
These are just a few examples of how service and the field it’s associated with is working. I know what kind of food I am getting at each restaurant; it’s the service that makes me want to come back. Just like my Starbucks visits each day, if I know they have bad service, I’m not coming back.
But each of these places is not in business to just please me. They have to please a mass of people and I might be a little fussy, since eating at some other places.
Now let’s take service to what you do. Are your potential customers or clients getting the best service you can give them?? Once they have purchased a product or service are you giving them more? It’s a service world out there. I know that when it comes to me speaking, selling a book, or coaching program, they are not buying that program, book, or my event; they are buying a part of me.
It’s time to step up our game; it’s not about us it’s about those who we help. Let’s take this lesson and apply it to all our businesses.
I’m Tim Gillette, creator of the Rock ’n’ Roll Keys to Business Success. It’s time to take action and start living your dream. Are you ready to change and make 2013 rock?
PS: The new book, You Can Always Get What You Want, is now available! Stay tuned for the launch. Look for it on Amazon, Barnes & Noble online, and coming to a bookstore near you.