Today let’s start off by taking some quotes from some people about marketing. I love the one from Gene Simmons: Promote your own product, or you will promote someone else’s – by asking “Can I get you fries and a coke with that?” Then there is the one from James Malinchak: A.B.M. Always be marketing.
We don’t all like to sell; we don’t want to be known as a shameless self-promoter. But there’s a lot of ground between promoting yourself and being a “shameless self-promoter.” There comes a point that you have to have a daily habit of knowing when and how to be putting your product, your service, or yourself out there.
I love to promote what I do. That is because I believe in what I do. I meet people every day who need what I have to offer. But not everyone wants it. So I have to develop a habit of talking to others. Those talks often lead to me suggesting a solution. Many times it’s what I offer that would be a solution.
So what can we do to develop a habit of promotion, a habit of marketing? Here is a place to start: Promote others. Yes, if you do not believe in what you do but believe in what someone else offers, then promote them.
Many years ago I wanted to get a sales job with a packaging company. I knew I could not get hired, but I wanted to be able to get the commissions they paid. So I started looking for those companies I knew who needed that solution and started to connect the two companies. Whenever I got them a new client, they paid a rather large commission. That is one of the reasons I do affiliate work for others.
Once you are able to share with others, you can then begin to raise your belief in what you do. If you also promote people who reward you, that will help you to see the commissions roll in. Before you know it, others will be promoting you in the same way. See the karma effect?
No matter what, you need to develop a habit of marketing. It’s a habit that every entrepreneur needs to have, and most need to improve it. I know I work to improve my marketing skills each chance I get. So how are your marketing habits?
It’s been a fun week about habits. Have a great weekend. I know I will!